iLL Manors: Print Platform

Mens Health Interview 

The core target audience for this magazine would predominantly be males aged 18-35. This is due to the fact that younger males would be more cautious about their body image and health in comparison to older males who are not as bothered.  In terms of psychographic groups, this magazine would target aspirers as the magazine is about maintaining/improving your body image. Furthermore, with the use of Plan B, the magazine would attract an even younger audience due to his recognition with them through his music. The magazine can be used for both entertainment and helping men improve their body image. The use of the celebrities in this magazine helps the target audience, specifically the younger audience as they stay motivated because they may see the celebrities as role models.In this interview the interviewer asks a series of questions, mainly focusing on the primary subject that would interest the reader (dieting), and then Plan B replies very naturally. The questions and answers are surprisingly quite short and to the point, there's a brief introduction which promotes ill Manors. Also, the fact that Plan B is the one who is talking about the topic would keep them even more interested since his is recognised amongst the younger audience due to his work. They talk about how he was dieting and how his lifestyle has changed after ill Manors; using this to promote his film works really well as this sort of synergy is created between his lifestyle and diet and then his film promotion simultaneously.

NME Magazine Interview 

The core target audience would be youth and young adult market from around 15-35 because hip hop and rap has soon been involved within the magazine, creating a much wider audience. Furthermore, in terms of psychographics, the magazine would appeal to explorers as the whole magazine revolves around individualism as these artists act as role models for young people.On the other hand, the magazine is about entertainment but it also focuses on personal identity as these young people learn from these artists as they are seen as role models. In this interview, Plan B has mainly focused on the political topic of David Cameron and the headline of the interview itself is  'Plan B attacks David Cameron'. The use of the word "attacks" helps keep the younger generation intrigued as they wouldn't be normally interested with political views. There is this cross promotion between the music and the film for ill Manors and the fact that he is being featured in a music magazine is particularly important as the readers would be interested in his music.

The Guardian

The target audience for the Guardian would be aimed at the younger generation, as the newspaper states that their main readers are "urban consumers with a keen sense of adventure when it comes to trying new products and experiences."  The Guardian is mainly left wing and it's a broadsheet newspaper, and would focus on socialist ideologies rather than conservatives. Furthermore, in terms of  psychographic groups, the Guardian would appeal to explorers. The interview informs them about Plan B's life and the difficulties he faced when he was growing up. This allows the reader to identify with Plan B and feel some sort of emotional connection with him. The fact that every paragraph tells a different story of his life helps the reader understand Plan B as Ben Drew rather than an artist and a director. The fact that he uses this as a tool to promote his film is a clear promotional technique which causes the reader to sympathise with him, understand him, and therefore want to watch his film. Furthermore, Plan B gives the audience a insight of the reasons behind his actions which helps the audience the purpose behind both his music and his film. 

Daily Mail

The Daily Mail is a  tabloid newspaper, it targets the middle class demographic. It's also a right wing newspaper and therefore the readers would mainly be conservatives. In terms of psychographic groups, the Daily Mail would appeal to succeeders as conservatives seek leadership and control. This article is different from the rest as it shows a negative side to the film. This could be due to Plan B being totally against the Conservatives.This could cause a moral panic, as the music video conveys riots and the audience may believe this may actually happening, as Plan B is against the Conservatives. Due to this article being heavily negative, this may influence the audience in to not watching the film. As they may view Plan B as a negative figure.