Cool Brands 

Apple-

Apple would come under 'Elite people or experts' in Dyers lines of appeal due to that fact that people would most probably use apple laptops or computers etc when doing any technological/creative work due to their great quality. Furthermore, people who own apple products are usually seen as someone with a high status because apple products are expensive and purchasing their product gives you a sense of self worth. I personally own many apple products such as, MacBook, iMac, iPad and iPhone. The main reason I purchased these items in comparison to any other brand is their style which is very sleek and modern which i personally like. 

Nike-

Nike is popular all over the world and amongst people of both genders and all ages. Nike produces urban style clothing and shoes which specifically appeals to teenagers. This is personally one of the reasons why I like Nike and purchase their products. Although Nike is associated with Dyers lines of appeal 'rich luxury lifestyles' they do produce products with good quality but owning nike clothing does give you confidence as they are a well known brand.

YouTube-

YouTube would fit under all of Dyers lines of appeal because YouTube has a variety of things on it, e.g, Music, Movies, Beauty Channels, Fashion Channels etc. Therefore, anyone can use it. I personally love YouTube because I can access it on my phone, laptop or computer at any time of the day. It also allows me to watch makeup videos which helps my makeup skills since I have a passion for makeup it is easy for me to watch videos online and learn tips and tricks which help enhance my skills even more.

Netflix-

Netflix would go under family values as a key brand value, additionally, Netflix is a site that shows both movies and TV shows. In terms of Dyers lines of appeal netflix would go under 'happy families' as it has something for everyone to watch, and brings everyone together. I personally like netflix because I can watch latest movies on it without having to go through the hassle of downloading them or buying DVD's. In addition to that, I can watch episodes of my favourite TV shows during my free time without worrying about missing them or watching them on the TV the same day its on. 

Instagram-

Instagram would fit under social responsibility as a key brand value. I personally like it because it allows me to share my pictures within an instant and also allows me to see pictures that my friends/femilies post. Furthermore, with its hashtag feature i can search things up and see what other people are doing. It enables me to follow celebrities so it updates me on them. It is simple to use and very addictive. Lastly, undr Dyers lines of appeal it would fit under 'Happy families' because it brings people together and allows you to see what is going on. 

Narrative

Tomorrowland 

To begin with, regarding Propp's stock characters, we can assume that the girl is 'The Princess' due to the fact that she is being attacked and she needs to be saved because she is incapable of fighting back therefore the man is 'The Hero' because he is saving the girl and keeping her alive. Furthermore, 'The Villain(s)' are the robots who are in the form of humans because they are trying to kill the girl. On the other hand, the enigma code is that we aren't sure whether the robots will succeed in killing the princess and we also are curious as to why they are trying to kill her. Additionally, the action code is visible when the villain is trying to enter and the girl starts kicking the garage door and then the man stabs the robot with an electrical device- this signifies that a violent act will follow. In addition to that, the equilibrium is not shown in this scene however we can interpret that the girl and man are in the house planning something or hiding. Therefore the disequilibrium is when the robots try to break into the house and kill the girl, this leads to violent events. Finally, the new equilibrium is also not shown in this clip however we can interpret that it is either positive- resulting in the girl and man escaping or it could be negative- resulting in them both being killed.

Vampire Diaries 

Firstly, the we can tell that the man(Kkaus) is 'The Villain', we know this because he has killed three characters for a ritual that is beneficial to him, additionally, we know can also assume the three girls who have been killed are 'The Princess(es)' because they are surrounded by fire and are weak which means they need to be saved since they cannot defend themselves. In addition to that, the man(Stefan) who is 'The Hero' is shown towards the end of the scene but he is not able to save the girls because he has been injured; we can tell he is the hero because when the man is killing the last girl(Elena) he has a helpless and miserable look in his eye. The enigma code is whether the girls will be killed and whether or not a hero will save them, it also a mystery as to why they are being killed however the three circles of fire and chants imply it is a ritual for the man. Furthermore, the action code is apparent when one of the girls try to run but are killed by Klaus with her heart being ripped out. This is a violent scene which suggests that the other two girls will also be killed in equally violent ways and this shows that a series of vicious events will follow. Lastly, the disequilibrium is the man killing the girls and the new equilibrium results in their deaths. 

Institutions: Brand Values 

Adidas:

Adidas is a German shoe, clothing and apparel company that also owns Reebok, Taylor Made and Rockport. Adidas is the largest sportswear company in Europe and is the second only to Nike as the largest sportswear company in the world. Adidas would come under 'self importance and pride' in Dyers 13 lines of appeal due to the fact that Adidas is a popular brand- especially amongst teenagers and they associate wearing Adidas with being wealthy which gives them confidence.

It's values are to make people feel stylish and confident. 

Stylish

Coca-Cola:

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. Coca-Cola is well known globally and is recognisable worldwide amongst most people. Cola-Cola would come under 'happy families' in Dyers 13 lines of appeal because most members in the family can have this drink and its a something many families enjoy when having a family dinner or party. 

It is a well known brand which families enjoy daily.

Popular 
 

Mac Cosmetics:

MAC provides a wide variety of products for the everyday consumer such as eyeshadows, lipsticks, lip-gloss, all types of foundations, concealer, nail polish, stage makeup, and mascara. Among all of these make-up products, MAC also sells fragrances, make-up brushes, and skin care products. MAC would come under 'glamourous places' in Dyers 13 lines of appeal due to the fat that makeup generally makes women feel beautiful however the wide majority of products lures a vast majority of women. Additionally, MAC would also come under 'rich luxurious lifestyles' because MAC cosmetics are expensive in comparison to drugstore brands therefore when purchasing MAC products some women may feel confident and luxurious. 

It is a luxurious brand which is appealing to different women. 

Beauty

McDonald's:

McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily. McDonalds would fit under 'happy families' in Dyers 13 lines of appeal because everyone goes to McDonalds and there is a sense of community within as it does not discriminate against anyone, rich or poor, you can still go into McDonalds. It's a brand that brings people together and although it is unhealthy, it is still the world's largest burger chain. 

The brand is about togetherness and a sense of belonging.

Community

Apple:

Apple is the world's second-largest information technology company by revenue after Samsung Electronics, the world's largest technology company by total assets, and the world's third-largest mobile phone manufacturer. Furthermore, Apple would come under 'self-importance and pride' in Dyers 13 lines of appeal because when a person owns a apple product they feel confident and 'rich' because Apple products are on the pricey side and owning one of their products makes you come across as a successful person- this also goes into the line of appeal 'rich luxurious lifestyles' .

Apple is well recognised for producing well designed and good quality products.

Technology

Channel 4 Profile

Channels air from 6am to 8pm.

Channel 4 is a British public-service television broadcaster which began transmission on 2 November 1982 - it is also funded commercially. 

The primary target audience for Channel 4 currently is young adults aged between 18-30 year old who can be identified through the programs and the characters within certain shows. Additionally, Channel 4  specialises in News which enables their audiences to access news coverage on current events and another key thing they specialise in are documentaries surrounding real life. Furthermore, channel 4 also has shows which surround competition and involve average people, e.g. 'Come Dine With Me' and 'Deal or No Deal'.