iLL Manors E-Media: Tag London Campaign 

Summarise the Ill Manors Tag London campaign in 100 of your own words.

The Ill Manors tag London campaign combined both traditional and digital media. It influenced fans to tweet using the hashtag #illmanorsalbum to help raise awareness towards the album and through doing this it also helped raise awareness towards Plan B's twitter account because fans began to mention him in their tweets (@4planb). Additionally, fans were then prompted to tweet the tag London twitter account itself by using the hashtag #illmanors in order to express their feelings and views towards Britain's current state. The campaign inspired fans to tweet by selecting tweets that would then be tagged by graffiti artists and projected around iconic London sites. The tweets on these sites were then photographed and put onto social media to encourage more fans to tweet. Ultimately, the campaign had over 5,000 entries in the space of five days and nearly 300 selected tweets were tagged by graffiti artists. 

How does the Ill Manors Tag London campaign help to promote the film?

The campaign encourages fans to engage with Plan B's overall thinking behind the making of the album which will make them interact and eventually find out about the film  This will then lead them to wanting to watch the film as it links to his music and the tweets sent out about the current state of Britain. Furthermore, fans with strong beliefs similar to Plan B's will be intrigued into seeing his music and thoughts about Britain coming to life. 
What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

There is a link between the campaign and the broadcast platform because through both of them the fans get an insight into Plan B's ideas and beliefs. This then encourages them to see his work and state their own opinions. Furthermore, the campaign and twitter itself can help promote the interviews and encourage fans to watch them in order to get a clearer understanding of the inspiration bheind his work.
Why might user-generated campaigns like this be more successful than traditional media campaigns?

User-generated campaigns are more successful because they allow the fans to interact and helps with audience engagement. This benefits in promoting the album/film because the fans feel as though they are part of the process and can voice their opinions. This means that they aren't just being influenced in order to just benefit the album/film but instead their opinion matters. In addition to that, it also helps to understand how majority of the audience feel towards the album/film. This then leads to them making adjustments to improve sales. 
Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS WILL DESTROY LONDON #ILLMANORS.

This tweet would appeal to strugglers and reformers and again the youth demographic or people that are struggling generally. This tweet suggests that the government is all to blame as it states 'The Olympics will destroy London'.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

I think this would appeal more to the older generation as it talks about both teenagers and politicians. It would appeal to the older generation more as the younger generation as they aren't as interested in politics. Whereas, the older generation get more involved with that side of things. 

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

This tweet would appeal to both the younger and older generation, and the demographic urban middle working class. As it talks about the society of Britain and how it's been broken by David Cameron. 

#ILLMANORS INCLUSION NOT EXCLUSION.

This tweet would target mainly the urban youth demographic as it is aiming to voice their feelings to the people higher up in the social system. This is particular with the word inclusion, which shows how they feel as part of their society, which is basically excluded. This is very similar to the Radio campaign we saw as Plan B explained how he was excluded in his past experiences. 

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB.

Again, this would target urban youth culture and in terms of psychographics would appeal to the aspirers, main streamers and resigned as they want everybody who has this stereotypical impression of the youth to understand that they are not all evil.