iLL Manors: Print Platform- Branding 

The title is in the centre of the brief and the font reflects the British urban estates due to the block style writing. Also, the font is also continuous throughout, which makes it look more professional.  . Furthermore, The protagonist is also central in the cover and due to him being well known, it helps to identify the film and also the genre of the film, through the iconography of the weapon and the costume. The use of the mise-en-scene also helps to understand the genre of the film as the block dawning over the protagonist creates the sort of impression that the estate is towering over them and they're trapped within this society and cannot get out of their stereotypes and labels. In addition to that, the estates in the background helps give an insight into where the film is located.On the other hand, the brief clearly states the director of the film, by both names of Plan B and Ben Drew, this may have been done to cross promote Plan B as a music artist and Ben Drew as a director. The cover also consists of many reviews which helps the audience decide whether they would enjoy watching the film.

The brief overall is simple which helps the audience pick out key information. For example, the slogan 'we are products of our environment' is right at the top of the brief which might catch the audiences attention since thats the only sentence on the whole cover. Additionally, the slogan itself helps to summarise what the film is briefly about which helps the audience decide whether they would want to watch it. Furthermore, the title is in the centre and takes up majority of the space and the bright red is eye catching making it easy to recognise. Also, once again the block style font helps reflect the urban lifestyle. In addition to that, 'Plan B' is at the top of the poster whereas Ben Drew is at the bottom. This may be due to the fact that more people will recognise him by the name Plan B due to his music. The image on this brief in comparison to the first one is different as it shows all the main characters however, the main protagonist is still in the middle.

Due to the large writing this brief could possibly be a double page spread within a magazine. Furthermore, It also has star ratings on the cover to convey how good the film is to the audience and the title is clear and bold for the audience to see however the images of the characters is overpowering everything else on the brief and it also makes the poster seem more full and bright. The use of the main protagonist in the centre of the poster makes it easily identifiable The fact that it says 'featuring the brilliant new soundtrack composed  by Plan B' shows the director in all his greatness but also helps the audience recognise Ben Drew as a successful music artist. The use of the words 'featuring the brilliant new soundtrack composed by Plan B,' creates clear synergy between the soundtrack and the film. The cross promotion between the two help to combine.