iLL Manors: E-media Off-site Research

Ill Manors Facebook page

• How many 'likes' has the Ill Manors film page had?

The Ill Manors film page has had 29,879 likes overall.

• What is the top of the page promoting?

The top of the page is promoting the film itself.

• Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This would appeal to the Ill Manor's target audience because it involves them and it keeps them updated about tour dates.

This would appeal to Ill Manor's target audience because it informs the fans who haven't watched the film that they can now purchase it via other options. 

This would appeal to the Ill Manors target audience because it helps them get an insight into Plan B's work and his inspiration etc.

This would appeal to the Ill Manors target audience because it helps them keep track of Plan B's movement.

This would appeal to the target audience because it will help them engage with the actors and help get an opportunity to meet them.

• Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

-An example of synergy would be between the DVD and Blu-Ray copies of the film. Using the Facebook page helps promote the film and encourages fans to watch the film through buying the DVD.

-Another example would be Plan B himself, as an artist he can use his social media in order to promote his album and the film.

-The last example of synergy would be youtube and this is done through posting links. 

• Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

-An example of audience interaction would be the application to the BFI Film Academy. Which allows people aged 16-19 to make a short film. This allows the audience to interact with the BFI Film Academy through the iLL Manors Facebook page. 

-Another example is contest of trying to win a free copy of the iLL Manors film through the Revolver Entertainment company. 

-The last example would be of the Facebook post of the question if iLL Manors was your favourite anthem gives the audience an opportunity to discuss whether it was or not. 

• Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

-An example of cross-promoting the soundtrack is shown through posts that include direct links to the videos, e.g. Missed the #PlayingWithFire music video yesterday? Check it out here:http://youtu.be/e6Xe3CMzMIw

-Another example would be through uploading teaser pictures of behind the scenes from the filming of the music video, this would appeal to fans as audiences usually enjoy visual context.

-The last example would be posts that help set up debates about his music which will lead to them having to hear it in the first place. 

• Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

• How did the institution use the Facebook page to promote the film's release in May/June 2012?

The institution used the Facebook page to promote the films release by uploading pictures of the iLL Manor premiere. Also, it uploaded scenes of the film and captioned how long was left till the release of the film, this kept the audience updated all throughout till the release of the film. 

Ill Manors Twitter feed

• How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

The Ill Manors twitter feed uses the Ill Manors brand by making the profile picture the front cover. Furthermore, the bio includes information on how to view the film along with a brief description of Plan B.

• What hashtags are used on the Ill Manors Twitter feed?

The hashtags used are:

- #iLLManors

- #BenDrew

- #PlanB

• Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

1. Josh Franceschi- he would appeal to the Ill Manors target audience because he is a British singer. Therefore, the audience would be more aware of the film through this singer.

2. Ed Skrein- he would appeal to the target audience because he is one of the main characters in the film and his usual fanbase may not be aware of the fact that hes starring in the film.

3. Searne Cotton- she would appeal to the target audience as she is a British radio/TV presenter. Therefore, she would be able to talk about the film and give her honest reviews since thats her job.

• How has the Ill Manors Twitter feed used pictures to help promote the film?

They've re-tweeted fans pictures of their DVD copies along with pictures of the fans waiting to get their copies signed. Furthermore, they've tweeted pictures of the characters within the film.

• Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

One main part of the twitter feed is based on the Tag Londons campaign, where there was tweets and  re-tweets from all of the people who took part in it with their profile tagged. Therefore, in result of this, a larger audience was reached and there was a lot of discussion and points being said about the film. 

• How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

Prior to the film being released, tweets were being released like "Who is ready for Ill Manors #illmanors". This kept the audience updated and informed as well as promoting the film with no cost. 

Ill Manors on Instagram

• How has Ill Manors used the Instagram platform to promote Ill Manors?

Ill Manors used the Instagram platform to promote the film via fans who used the hashtag #iLLManors when uploading posts relate-able to the film or the album.

• Choose three particular images/posts and explain why they are effective in promoting the film.

This picture posted on Instagram is effective in promoting the film, as it is the film soundtrack also made and produced by Plan B. In particular, this allows for the audience to become more interested in the soundtrack as well as gain an incite into what is in the film.

This image is equally effective as it promotes the purchasing of the DVD. As you can see someone who posted the image brought the film captioning 'pumped for this'. This is important as it a normal individual interested in the film, and it makes the audience interested. This can lead to them watching the trailer or even the movie, which is the purpose for these social media websites.

This helps promote both the film and music video, as it's a clip from the music video. However, the hashtags on the side promote the film as well. 

• What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

Hashtags that are used on Instagram include #illmanors #truefilm and #rap. These would all appeal to the target audience of strugglers and reformers and would therefore promote the film itself. It is similar in all social media platforms, but particularly the SBTV channel as it is rap and hip hop based which is similar to some of the hashtags.

YouTube - planbuk channel

• How was the planbuk YouTube channel used to promote the Ill Manors film?

The YouTube channel was used to promote the film as it was the home of all videos relating the film and the music; iLL Manors. Their YouTube page is filled with videos of Plan B's music and videos relating to his film. Uploading videos to YouTube is just another step to appealing to the ideal target audience of the film and is a beneficial way ofraising awareness of the film.

• Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

The iLL Manors trailer and the music video suggest synergy with the DVD Extras that were included on the broadcast platform. They both follow a similar tone and feel and similar editing style. This helps audiences stay familiar with the content released under the same movie title and would show consistency.

• What links to other social networking sites can you find on the planbuk channel homepage?

The YouTube channel offers links to an iTunes Plan B page, Twitter and Facebook and Soundcloud, as well as Google+ and the official Plan B website.