Cool Brands 

Apple-

Apple would come under 'Elite people or experts' in Dyers lines of appeal due to that fact that people would most probably use apple laptops or computers etc when doing any technological/creative work due to their great quality. Furthermore, people who own apple products are usually seen as someone with a high status because apple products are expensive and purchasing their product gives you a sense of self worth. I personally own many apple products such as, MacBook, iMac, iPad and iPhone. The main reason I purchased these items in comparison to any other brand is their style which is very sleek and modern which i personally like. 

Nike-

Nike is popular all over the world and amongst people of both genders and all ages. Nike produces urban style clothing and shoes which specifically appeals to teenagers. This is personally one of the reasons why I like Nike and purchase their products. Although Nike is associated with Dyers lines of appeal 'rich luxury lifestyles' they do produce products with good quality but owning nike clothing does give you confidence as they are a well known brand.

YouTube-

YouTube would fit under all of Dyers lines of appeal because YouTube has a variety of things on it, e.g, Music, Movies, Beauty Channels, Fashion Channels etc. Therefore, anyone can use it. I personally love YouTube because I can access it on my phone, laptop or computer at any time of the day. It also allows me to watch makeup videos which helps my makeup skills since I have a passion for makeup it is easy for me to watch videos online and learn tips and tricks which help enhance my skills even more.

Netflix-

Netflix would go under family values as a key brand value, additionally, Netflix is a site that shows both movies and TV shows. In terms of Dyers lines of appeal netflix would go under 'happy families' as it has something for everyone to watch, and brings everyone together. I personally like netflix because I can watch latest movies on it without having to go through the hassle of downloading them or buying DVD's. In addition to that, I can watch episodes of my favourite TV shows during my free time without worrying about missing them or watching them on the TV the same day its on. 

Instagram-

Instagram would fit under social responsibility as a key brand value. I personally like it because it allows me to share my pictures within an instant and also allows me to see pictures that my friends/femilies post. Furthermore, with its hashtag feature i can search things up and see what other people are doing. It enables me to follow celebrities so it updates me on them. It is simple to use and very addictive. Lastly, undr Dyers lines of appeal it would fit under 'Happy families' because it brings people together and allows you to see what is going on.