Institutions: Brand Values 

Adidas:

Adidas is a German shoe, clothing and apparel company that also owns Reebok, Taylor Made and Rockport. Adidas is the largest sportswear company in Europe and is the second only to Nike as the largest sportswear company in the world. Adidas would come under 'self importance and pride' in Dyers 13 lines of appeal due to the fact that Adidas is a popular brand- especially amongst teenagers and they associate wearing Adidas with being wealthy which gives them confidence.

It's values are to make people feel stylish and confident. 

Stylish

Coca-Cola:

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. Coca-Cola is well known globally and is recognisable worldwide amongst most people. Cola-Cola would come under 'happy families' in Dyers 13 lines of appeal because most members in the family can have this drink and its a something many families enjoy when having a family dinner or party. 

It is a well known brand which families enjoy daily.

Popular 
 

Mac Cosmetics:

MAC provides a wide variety of products for the everyday consumer such as eyeshadows, lipsticks, lip-gloss, all types of foundations, concealer, nail polish, stage makeup, and mascara. Among all of these make-up products, MAC also sells fragrances, make-up brushes, and skin care products. MAC would come under 'glamourous places' in Dyers 13 lines of appeal due to the fat that makeup generally makes women feel beautiful however the wide majority of products lures a vast majority of women. Additionally, MAC would also come under 'rich luxurious lifestyles' because MAC cosmetics are expensive in comparison to drugstore brands therefore when purchasing MAC products some women may feel confident and luxurious. 

It is a luxurious brand which is appealing to different women. 

Beauty

McDonald's:

McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily. McDonalds would fit under 'happy families' in Dyers 13 lines of appeal because everyone goes to McDonalds and there is a sense of community within as it does not discriminate against anyone, rich or poor, you can still go into McDonalds. It's a brand that brings people together and although it is unhealthy, it is still the world's largest burger chain. 

The brand is about togetherness and a sense of belonging.

Community

Apple:

Apple is the world's second-largest information technology company by revenue after Samsung Electronics, the world's largest technology company by total assets, and the world's third-largest mobile phone manufacturer. Furthermore, Apple would come under 'self-importance and pride' in Dyers 13 lines of appeal because when a person owns a apple product they feel confident and 'rich' because Apple products are on the pricey side and owning one of their products makes you come across as a successful person- this also goes into the line of appeal 'rich luxurious lifestyles' .

Apple is well recognised for producing well designed and good quality products.

Technology