MEST 1 Mock Exam: Learner Response Task

Feedback for Section B:

WWW: well structured essay covering all three platforms adequately.

EBI: more needed on narrative/narrative theories- add tow paragraphs doing this.

I succeeded in meeting my target grade. 

FORMS: 4/6 points

INSTITUTIONS: 0/9 points

AUDIENCES: 4/6 points

REPRESENTATIONS: 3/6 points

My two strongest questions were 1 & 3 as I scored 9/12 on them both. The main reason for this was that I understood them the best and generally had more things to write about.

My weakest question was 2 as I didn't answer it at all. This was due to the fact that I had not revised the institution topic enough which led to me not having anything to write about during the exam.

How are links with other brands and media products used in the trailer to promote ‘Call of Duty: Ghosts’?

There is a link between the game and Hollywood. The use of the star Megan fox helps to glamorise the game in order to promote it. If the audience is presented with a trailer that gives an almost film-like experience they will be led to believe that the game itself is also like a Hollywood film. Using Megan Fox helps to emphasise this as most members of the audience will automatically recognise her as a successful actress and it helps to promote the film to her existing fan base.

In addition to that, the link to action/sci -fi genre films also helps to promote the film. This is done through the excitement caused during the firing and explosive scenes along with the scene in space'. This helps to further promote the film since it makes the game appear more interesting. 

Furthermore, the main brand link would be Las Vegas. This is due to the fact that Las Vegas is known to be a city full of excitement and fun activities such as gambling, partying and night life. Therefore, using Las Vegas as the main setting further glamorises the game and helps to promote it by ensuring enjoyment whilst playing the game. 

As my feedback states, I managed to cover all three films and platforms adequately with reference to the key words in some paragraphs. However, I didn't include any reference to narrative theories which led to my response lacking enough reference to the question. 

1. I am going to revise all the theories efficiently. 

2. I am going to do more practice questions for Institutions and Representations.

3. I am going to make flashcards covering all 3 platform for all 3 films.

LR:

In terms of broadcast, Ben Drew did a short documentary explaining his ideologies and reasons behind the making of Ill Manors. This is an example of the Auteur theory as the director has been used as the selling point for the film. This documentary ensures the audiences enjoyment of the films narrative as they are able to get an insight into Drew's initial thoughts behind the making of the film. This would encourage them to watch the film as they would want to see his beliefs portrayed on-screen. Furthermore, in terms of Propps lines of appeals, the audience can assume that the film will follow a story that involves the main protagonist as either the 'princess' or 'hero' and the government would be seen as  the 'villain'. 

In addition to that, regarding broadcast, the main star Carey Mulligan had an interview during which she discussed the film. Through this interview we learn that she wan't completely aware of some of the events that took placed during the feminist movement.This ensures the audiences enjoyment as they are able to relate to her which links to personal identities as they also would be unaware of some events that led to womens equality. According to Todorov's theory, the audience are able to acknowledge that the films narrative will provide them with an equilibrium followed by a disequilibrium and a new equilibrium due to the facts that the audience are already aware. This would also encourage them to watch the film as they would want to see how the feminist movement led to the 'new equilibrium' in the film and the world itself today.