LR:

In terms of e-media, Ill Manors ran a campaign on twitter called 'Tag London'. This campaign inspired fans and the audience to tweet their opinions based on Britain's current state politically using the hashtag #illmanors. This led to members of the audience recognising Plan B's twitter account (@4planb) which meant that they also recognised that he was also a music artist and had an album called 'Ill Manors' too. This created synergy between the film and his album as they were both called 'Ill Manors'. Therefore, this campaign acted as a cross-media promotion which meant that it was essentially profit-driven due to the fact that they exploited his brand identity in order to promote and sell both his film and album. Furthermore, the campaign influenced fans to promote user-generated content as selective tweets would then be projected around iconic London sites by graffiti artists.