January Assessment: Learner Response 

WWW: clear wiring, focused on the questions

EBI: lacks reference to media theory or use of media terminology= re-do Q3.

How is family represented in the film?

The family is represented in an emotional way. This is due to the fact that instead of using any objects the whole concept of a seatbelt is portrayed through the wife and daughter of the driver. As well as showing the safety that is ensured when wearing a seatbelt the advertisement also gives us an insight of how the family is also gravely effected by the accident of a loved one, this is highlighted in this advertisement when the father(driver) is about to have a accident and the camera cuts to a shot of the daughter and her facial expression shows distress and worry. Furthermore, the advertisement represents the stereotypical nuclear family, they also appear to be middle-classed. The family also represents a strong team. On the other hand, the advertisement is patriarchal due to the male dominance shown through the driver being the man while the mother and daughter sit at home, this reinforces gender stereotypes. However, the advertisement also subverts the stereotype because the man ends up being protected by the females. Linking this back to Medhurst's theory of stereotyping being shorthand. This is highlighted in this advertisement as we see in a short space of time how the man is ideally driving, probably to work whereas the wife stays home with the kids. In addition to that, Perkin's theory suggests that the stereotype of women shown in this advertisement is partly true since they do have the main responsibility of being home with the kids. However, the stereotype shown when the mother and daughter rescue the driver is also a positive stereotype.